They can find hidden decision makers, increasing the probability that leads will convert to opportunities and get them much-needed sales. It helps them pick which organizations are current opportunities from their social network. Sales Navigator improves social selling by guiding salespeople with valuable suggestions and insights. Sales Navigator allows the sales team to tap into the robust social media platform provided by LinkedIn. The primary social selling tool in LinkedIn is Sales Navigator. It gave Dynamics 365 users access to the vast professional network of LinkedIn and allows them to get targeted audiences for marketing campaigns.

But Microsoft has bought something more-they purchased one of the most influential, highly specialized, and constantly read professional networks. Microsoft buying LinkedIn may look like just buying a social network. It is one of the most effective social networks for selling, if not the most effective. LinkedIn is a leading social media networking website. Social media is where customers reside these days, so let’s engage them where they will best get responsive leads. With people allocating more time on their mobile devices and social media, social selling plays a valuable role in sales and marketing. It enables them to build trusted relationships by sharing posts such as relevant case studies to common pain points encountered by those in their industry and showing how they successfully handled them.ĭoing this positions you and your company as subject matter experts to the right prospects and gets you valuable leads that have a higher conversion rate. Social selling allows salespeople to establish their professional brand by actively communicating in various online communities in their industry. Social selling brings the sales function into the digital world and is customer-centric. So, what is social selling? Why is it so important today? Social selling is the process of salespeople using social media by tapping in their social network and engaging and building trusted relationships with the right prospects or leads in a medium that has the right balance of automation and personal touch. The integration between LinkedIn Sales Navigator and Dynamics 365 has a lot of potential can bring several benefits to the sales team if used correctly.īefore we discuss LinkedIn Sales Navigator and Dynamics 365, let’s have a look at what social selling is all about. Among those, social selling and the impact of LinkedIn Sales Navigator to Dynamics 365 users are trends to watch.

Many trends in sales automation will be game changers.

Sales navigator teams